Seznam: A Comprehensive Guide to the Czech Search Engine

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When it comes to search engines, Google often dominates the conversation. However, there are other search engines out there that cater to specific regions and offer unique features. One such search engine is Seznam, which is widely used in the Czech Republic. In this article, we will explore what Seznam is, how it works, and why it is worth considering for your online presence.

What is Seznam?

Seznam is a Czech search engine that has been operating since 1996. It is the most popular search engine in the Czech Republic, with a market share of over 50%. While Google is widely used globally, Seznam serves as the go-to search engine for locals in the Czech Republic.

How Does Seznam Work?

Similar to other search engines, Seznam utilizes complex algorithms and indexing techniques to provide users with relevant search results. It takes into account various factors such as keyword relevance, website quality, and user behavior to determine ranking positions.

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Key Features of Seznam

Seznam offers a range of features that make it a popular choice among Czech internet users:

1. Mapy (Maps)

Seznam Mapy is a comprehensive mapping service that offers detailed maps of the Czech Republic and other countries. It provides users with turn-by-turn navigation, street view, and information about businesses, public transport, and more.

2. Zboží (Shopping)

Seznam Zboží is an online shopping platform where users can compare prices, read product reviews, and make purchases. It offers a wide range of products, including electronics, clothing, home appliances, and more.

3. Firmy (Business Directory)

Seznam Firmy is a business directory that helps users find local businesses and services. It provides contact information, customer reviews, and allows businesses to create a profile to enhance their online visibility.

4. Překladač (Translator)

Seznam Překladač is a translation service that supports multiple languages. It provides accurate translations for text, websites, and documents, making it a useful tool for both individuals and businesses.

How to Optimize for Seznam

If you want to improve your website’s visibility on Seznam, consider the following optimization techniques:

1. Content in Czech

Seznam primarily caters to Czech users, so having content in the Czech language is crucial. Translate your website’s content to Czech and ensure it is accurate and culturally appropriate.

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2. Keyword Research

Conduct keyword research to identify the most relevant and commonly searched terms in the Czech language. Use these keywords naturally throughout your website’s content, including titles, headings, and body text.

3. Local Citations

Include your business’s contact information (name, address, phone number) on various online directories and platforms. This will improve your website’s visibility in local search results on Seznam.

4. Quality Backlinks

Build high-quality backlinks from reputable Czech websites. This will not only improve your website’s authority but also increase its visibility in Seznam’s search results.


Seznam may not have the global reach of Google, but it is undoubtedly the search engine of choice in the Czech Republic. By understanding how Seznam works and optimizing your online presence accordingly, you can tap into this significant market and improve your website’s visibility among Czech internet users.